Our brands and services
Sourcing City builds the tools professional promotional merchandise distributors and suppliers use every day. Each service works on its own, and together they share one flow of product and supplier data, from sourcing and live pricing through to quoting, ordering and the distributor's own website.
Distributors using Sourcing City account for 49.6% of the UK and Ireland promotional merchandise market, worth £1.354bn in 2025.
Trade sourcing
Sourcing City
The online trade sourcing platform for professional promotional merchandise distributors. Distributors search 95,000+ live products from UK and European suppliers, and every enquiry goes straight to the supplier. In 2025 the platform generated 674,584 enquiries, up 8.3% on 2024. Access is for the trade only, and distributors can apply for a two week free trial.
Sourcing City Platinum
Everything in Sourcing City, powered by Dynamic Highway. Platinum users see each connected supplier's actual standard prices, their own individual pricing, catalogue group pricing where it applies, and live stock. Launched in 2025.
Data sharing
Dynamic Highway
The industry's first data sharing platform, launched in February 2025. A supplier sends one feed of products, standard pricing, individual pricing and stock, and Dynamic Highway shares it on the supplier's terms with the platforms distributors use. 73 suppliers are live, with 69,229 products carrying live prices and 49,220 carrying live stock. Dynamic Highway supplies Sourcing City Platinum and Promotional Office.
Distributor websites
Skin Sites
A trade website in the distributor's own logo, colours and font, powered by the Sourcing City product database. A Skin Site can replace an existing website or sit alongside one. Economy Skin Sites offer a lower cost entry point. Every Skin Site connects to Promotional Office.
Eco Skin Sites
A Skin Site that carries only environmentally friendly products, for distributors building a sustainability offer. Launched in 2023.
Web Shops
Branded web shops a distributor runs for its own clients, carrying a defined range of each client's merchandise. Web Shops can connect to Promotional Office.
Top Client Sites
A Skin Site dressed in a key client's corporate identity, so the client's own team can search for product ideas in a site that looks like theirs.
Business software
Promotional Office
Cloud business management software built for promotional merchandise distributors, launched in 2014. It covers CRM, quotations, order management with traffic light progress chasing, stock, invoicing, sales management and profit reporting, with accounting links to Sage, QuickBooks and Twinfield. Distributors choose products in Sourcing City and send them straight into Promotional Office, while Dynamic Highway feeds live supplier pricing. 585 users across 101 UK distributor companies run their business on it.
Trade exhibition
Merchandise World
The UK's largest trade exhibition for the promotional merchandise industry, launched in 2017 and owned jointly by Sourcing City and the British Promotional Merchandise Association (BPMA), of which Sourcing City is a member. It is strictly trade only: open to professional distributor companies, with no clients or end users admitted. The next show is Wednesday 20 and Thursday 21 January 2027 at CBS Arena, Coventry.
Market intelligence and news
Sourcing City News
The industry's daily trade news service, covering industry news, people moves, product launches and trade offers. The Wednesday Product and Offers emailer reaches 5,065 distributor contacts.
Market Report
The UK and Ireland Promotional Merchandise Market Report, published every year since 2007. It sizes the market, profiles distributors and suppliers, and sets the industry against the wider UK economy. The 2026 edition covers the 2025 market. Available to Purple Club members. Alongside it, the Sourcing City white paper series turns the platform's own data into practical analysis for the trade.
Supplier lead generation
Dynamic Mailing Media Package
One supplier campaign across five channels: the supplier's own HTML email to 3,858 distributor contacts, a story on Sourcing City News, the Wednesday emailer to 5,065 distributor contacts, and Sourcing City's LinkedIn, Facebook and X channels, with a combined social audience of more than 4,400.
For £550, one invoice covers all five channels. Slots are limited each month and allocated on a first come, first served basis. To book, contact the Supplier Services team on 01252 224191 or at info@sourcingcity.co.uk.
Membership
Purple Club
Open to any professional distributor or recognised industry supplier, whether or not they use other Sourcing City services. Members receive benefits across Sourcing City services, the annual Market Report, and additional benefits from ASI and PSI through PromoAlliance.
Global partnership
PromoAlliance
An international alliance founded in 2012 by the Advertising Specialty Institute (ASI) in North America, the Promotional Product Service Institute (PSI) in Europe, and Sourcing City in the UK and Ireland. The three organisations work together on best practice, market insight, education and connections between industry peers.
The company story
Founded in 2002 by David Long, Sourcing City has spent more than two decades launching firsts for the trade, from online trade sourcing to industry wide data sharing. Sourcing City is a member of the British Promotional Merchandise Association (BPMA). Read our story
Talk to the team
Call 01252 224191 or email info@sourcingcity.co.uk . Sourcing City, The Hub, Fowler Avenue, Farnborough, Hampshire, GU14 7JP.
