Be the supplier distributors see first
Every product you list on Sourcing City is already in front of the UK's trade buyers. Advertising determines where your products appear when distributors are actively searching and choosing.
In 2025, distributors clicked through to supplier products on Sourcing City 674,584 times. Each of those was a named distributor selecting a specific product, and each one was reported to the supplier as a lead.
Sources: Sourcing City platform data and UK and Ireland Promotional Merchandise Industry Market Report, 2025.
Your products are already being seen
Advertising makes them harder to miss.
Products you add to Sourcing City appear wherever distributors source: on Sourcing City and Sourcing City Platinum, and on the distributor branded sites that put your products in front of their own customers.
A named lead, every day
When a distributor clicks through to one of your products, you receive it in a daily report: the company, the person, and their contact details.
Performance by product
Your Supplier Area shows how each of your products is performing, so you know what is working and where to put your budget.
Measured against your competitors
See how your products compare with competing products in the same categories, and act before the buying decision is made.
Four ways to move up the page
Distributors search by product type: pens, mugs, tote bags, water bottles. Advertising changes where your products sit in those results, and where else they appear. Select an option to see where it lands.
Advertising appears on Sourcing City itself. Distributor branded sites carry your product listings, not your adverts. Allow 24 to 48 hours for a new advert to go live.
One campaign, five Sourcing City channels
We put your campaign across email, Sourcing City News and our social channels, extending its reach beyond a single mailing.
Dynamic Mailing
Your own HTML email, sent to 3,858 distributor contacts.
Sourcing City News
Your story on the industry's daily news, then emailed to 5,065 distributor contacts in the Wednesday Products and Offers emailer.
A promoted post on the Sourcing City page, reposted by our Supplier Services team.
Facebook and X
Your campaign shared with the Sourcing City audience on both.
Your campaign is sent to a permissioned, maintained distributor database that Sourcing City manages directly. Slots are limited each month and allocated in order of booking.
One budget, planned for the whole year
A mix of formats lets you combine always on visibility with campaigns timed to your key selling periods. An advertising bundle combines Enhanced Entries, Special Offer and New Product ads, banners and Dynamic Mailing Media Packages into one annual programme, at a lower cost than buying each service on its own.
Tell us your budget
Share your annual budget, your key products and the seasons that matter most to you.
We recommend the mix
We use your product performance data to build the combination most likely to deliver enquiries.
We run it for you
We agree the programme with you and manage it month by month, so your products are in front of distributors at the right time.
Want to know where your products could be performing better?
Talk to Supplier Services. We will look at your products, your categories, and the data, and show you where your advertising budget could work hardest.
Call 01252 224191
More ways to reach distributors
Share live pricing and stock
Dynamic Highway takes live product, pricing and stock data directly from your systems and shares it with distributors in Sourcing City Platinum and Promotional Office, so they quote from your current prices and availability.
Find out about Dynamic Highway
Meet distributors face to face
Merchandise World is the industry's national trade exhibition, co-organised by Sourcing City and the BPMA, with entry restricted to professional distributors.
Wednesday 20 and Thursday 21 January 2027
CBS Arena, Coventry
